MTA Privacy Policy

We are delighted that you have shown an interest in our company. Data protection is especially important to the management of MTA GmbH. Using MTA GmbH’s website is generally possible without entering any personal data. However, if a data subject wishes to make use of the special services provided by our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for this, we shall as a rule obtain consent from the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, shall always be in accordance with the General Data Protection Regulation and in accordance with the country specific data protection provisions applicable to MTA GmbH. The purpose of this privacy policy is to enable our company to inform the public about the type and volume of personal data we have collected, used and processed, and why this data is collected and used. Furthermore, this privacy policy is used to inform the data subjects about their rights.

MTA GmbH has implemented numerous technical and organisational measures to ensure the most comprehensive as possible protection of personal data processed via this website. Nevertheless, internet-based data transmission can still be subject to vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, each data subject is free to provide us with personal data via alternative means, for example by telephone.

  1. Definitions

The privacy policy of MTA GmbH is based on the definitions used by the European guideline and regulatory authority when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be comprehensible and easy to read for the general public, customers and business partners. This is why we would initially like to explain the terms that are used in this document.
We use the following terms in this privacy policy, among others:

    1. Personal data

Personal data includes all information which relates to an identified or identifiable natural person (hereinafter referred to as “data subject”). A natural person is considered identifiable if they can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of said natural person.

    1. Data subject

The data subject is any identified or identifiable natural person whose personal data are processed by the controller.

    1. Processing
      Processing means any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, deletion or destruction.

  1. Restriction of the processing of your data
    Restriction of the processing of your data is the identification of stored personal data in order to limit its processing in the future.

  2. Profiling
    Profiling is any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of said natural person.

  3. Pseudonymisation
    Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is stored separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

  4. Data controller or party responsible for data processing
    The data controller or entity responsible for data processing is the natural or legal person, public authority, institution or other body which, alone or in conjunction with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are prescribed by European Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for under European Union or the law of the Member States.

  5. Data processor
    A data processor is a natural or legal person, public authority, institution or other body that processes personal data on behalf of the data controller.

  6. Recipient
    The recipient is a natural or legal person, public authority, institution or other body to whom personal data are disclosed, whether or not they are third parties. However, authorities that may receive personal data in the context of a specific investigation mandate under European Union law or Member State law, shall not be considered recipients.

  7. Third party
    A third party is a natural or legal person, public authority, institution or other body other than the data subject, the data controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

  8. Consent
    Consent is any declaration of intent made voluntarily by the data subject for the specific case in an informed and unambiguous manner in the form of a declaration or other unambiguous affirmative action, in which the data subject indicates that they agree to the processing of their personal data.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union, and other provisions of a data protection nature, is:

MTA GmbH
4482 Ennsdorf, Westbahnstrasse 32
Tel.: +43 720 920 500, Email: bssvpr@zgn-vaabingvba.pbz
Website: www.mta-innovation.com

3. Name and address of the data protection officer

The data protection officer of the controller is:
DI Dietmar Pankraz

MTA GmbH
4482 Ennsdorf, Westbahnstrasse 32
Tel.: +43 720 920 500 300, Email: qvrgzne.cnaxenm@zgn-vaabingvba.pbz

Should data subjects have any questions and suggestions regarding data protection, they can contact our data protection officer directly at any time.

4. Collection of general data and information

The MTA GmbH website collects a variety of general data and information each time a person or an automated system accesses the website. This general data and information is stored in the log files of the server. Collected data can include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time the website is accessed, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information which serves to protect against attacks on our information technology systems.

When using this general data and information, MTA GmbH does not draw any conclusions about the data subject. This information is instead required in order to (1) deliver the content of our website correctly, (2) to optimise the content of our website and its advertising, (3) to ensure the long term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement agencies with the information that is necessary for prosecution in the event of a cyber attack. MTA GmbH evaluates this anonymously collected data and information both statistically and with the aim of increasing data protection and data security in our company ultimately in order to ensure the best possible level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Routine deletion and blocking of personal data

The data controller shall process and store personal data relating to the data subject only for the period of time necessary to achieve the purposes for which the data are stored, or to the extent provided for by the European legislator or any other legislator of laws or regulations to which the data controller is subject.
If the purpose of data storage no longer applies or a retention period prescribed by the European legislator, or another legislator, expires, the personal data shall be typically blocked or deleted in accordance with statutory provisions.

6. Contact form

If you contact us via the contact form, personal data is collected. Which date is respectively collected is shown in the contact form. The data is stored in order to process your enquiry. Mandatory details are marked with a star (*). All other information is optional. We shall delete the data collected in the context of the contact form after its storage is no longer required, or otherwise limit its further processing if we are required by law to retain this data. The legal basis for processing your personal data is Art. 6(1)(b) GDPR relating to your contact in the context of concluding an agreement. In addition, it is our legitimate interest to respond to your enquiry, so that, in such circumstances, Art. 6(1)(f) GDPR is the legal basis.

7. Rights of the data subject

a. Right of confirmation

Every data subject has the right, as granted by the European guideline and regulation authority to request confirmation from the data controller as to whether their personal data is being processed. If the data subject wishes to exercise this right of confirmation, they may contact an employee of the data controller at any time.

b Right to receive information

Any data subject whose personal data is processed has the right, as granted by the European legislator, to receive information from the data controller at any time and free of charge regarding their personal data being stored and to receive a copy of this information. In addition, the European guideline and regulation authority grants the data subject access to the following information:

  • the purposes for which the data is being processed;
  • the categories of personal data that is being processed;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • if possible, the planned duration for which the personal data shall be stored, or, if this is not possible, the criteria for determining this duration;
  • the existence of the right to have personal data corrected or deleted, or to restrict how much they can be processed by the data controller, or the right to object to the processing of your personal data;
  • the right to lodge a complaint with a supervisory authority;
  • if the personal data are not collected from the data subject; all available information on the origin of the data;
  • the existence of automated decision-making including profiling pursuant to Article 22.1 and 22.4 GDPR and, at least in these cases, meaningful information on the logic involved and the scope and intended effects of such processing with respect to the data subject.

The data subject also has the right to know whether personal data has been transmitted to a third country or to an international organisation. In such a case, the data subject is also entitled to obtain information on the relevant guarantees in connection with the transmission.
If the data subject wishes to exercise this right to information, they may contact an employee of the data controller at any time.

 

c Right to correction

Any data subject has the right, as granted by the European guideline and regulation authority, to demand the immediate correction of any inaccurate personal data relating to them. Furthermore, and taking into account the purposes of processing, the data subject has the right to request that incomplete personal data be completed, also by means of a supplementary declaration.
If the data subject wishes to exercise this right of correction, they may contact an employee of the data controller at any time.

 

d Right to deletion (Right to be forgotten)

Any data subject has the right, as granted by the European guideline and regulation authority, to demand from the data controller that their personal data be deleted immediately, provided that one of the following reasons applies and insofar as the data processing is not necessary:

  • The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
  • The data subject revokes their consent to the processing of personal data pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for processing.
  • The data subject lodges an appeal against the processing of data pursuant to Art. 21(1) GDPR and provided that there are no overriding legitimate reasons for processing, or the data subject lodges an appeal against the processing of data pursuant to Art. 21(2) GDPR.
  • The personal data has been unlawfully processed.
  • Deletion of the personal data is necessary to fulfil a legal obligation under Union or Member State law to which the data controller is subject.
  • The personal data has been collected in relation to the services provided
    by the information society in accordance with Art. 8(1) GDPR.

Insofar as one of the above reasons is applicable and a data subject wishes to arrange for the deletion of personal data stored at MTA GmbH, they may, at any time, contact an employee of the controller. The employee of MTA GmbH shall ensure that the deletion request is acted on immediately.
If the personal data of MTA GmbH was made public and our company as the controller is obligated to delete the data in compliance with Art. 17(1) GDPR, taking into account the available technology and implementation costs, MTA GmbH shall take appropriate measures, including technical means, to inform other controllers who process the published personal data that the data subject has requested from such other controllers the erasure of all links to such personal data or of copies or replications of such personal data, unless the processing is necessary. The employee of MTA GmbH shall make the necessary arrangements on a case by case basis.

 

e Right to restriction of processing

Any data subject has the right, as granted by the European legislator, to demand that the data controller restrict the processing of such data if one of the following conditions is met:
• The data subject disputes the correctness of the personal data and the data controller is granted sufficient time to verify whether the data is correct or not.
• The processing of data is unlawful, the data subject declines the deletion of personal data and instead demands that the use of personal data be restricted.
• The data controller no longer needs the personal data for the purposes of processing, but the data subject needs the data to assert, exercise or defend legal claims.
• The data subject has lodged an objection to the processing of the data pursuant to Art. 21(1) GDPR and it is not yet clear whether the legitimate grounds asserted by the data controller outweigh those of the data subject.
Insofar as one of the abovementioned conditions is met and a data subject wishes to request the restriction of personal data stored by MTA GmbH, they can contact an employee of the data controller at any time. The employee of MTA GmbH shall make arrangements for the restriction of processing.

 

f Right to data portability

Any data subject has the right, as granted by the European guideline and regulation authority, to receive any of the personal data they have provided to the data controller in a structured, established and machine readable format. In addition, the data subject has the right to transmit these data to another data controller without hindrance by the current data controller to whom the personal data have been made available, provided that the processing is based on consent given pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, or a contract pursuant to Art. 6(1)(b) GDPR and the processing is performed with the aid of automated procedures, provided that the processing is not necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.
Furthermore, when exercising their right to data portability in accordance with Art. 20(1) GDPR, the data subject has the right to demand that the personal data be transmitted directly by a data controller to another data controller, insofar as this is technically feasible and insofar as this does not affect the rights and freedoms of other persons.
In order to assert the right of data portability, the data subject may at any time contact an employee of MTA GmbH.

 

g Right to object

Any data subject has the right, as granted by the European guideline and regulation authority, for reasons arising from their particular situation, to object at any time to the processing of their personal data, as provided for in Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
MTA GmbH shall no longer process personal data unless we can prove compelling reasons of security for such processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If MTA GmbH processes personal data to carry out direct advertising, then the data subject has at any time the right to object to the processing of personal data for the purpose of such direct advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the processing of data for direct advertising purposes by MTA GmbH, then MTA GmbH shall no longer process the personal data for such purposes.
In addition, the data subject has the right, for reasons arising from his or her particular situation, to oppose the processing of personal data concerning him or her that is processed by MTA GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89(1) GDPR, unless such processing is necessary for the fulfilment of a task that is in the public interest.
In order to exercise the right to object, the data subject can contact any employee of MTA GmbH or another employee directly. Notwithstanding Directive 2002/58/EC, the data subject is also free, in connection with the use of information society services, to exercise his/her right to object by means of automated procedures using technical specifications.

 

h Automated individual decision-making, including profiling

Any data subject has the right, as granted by the European guideline and regulation authority, not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on them, or substantially impairs them in a similar manner, provided that the decision, (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is admissible under the laws of the European Union or of the Member States to which the data controller is subject and where such laws contain appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) is made with the express consent of the data subject.
If the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller or (2) is made with the express consent of the data subject, then MTA GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a person from the controller, to express his/her own position and to challenge the decision.
Should the data subject wish to assert their rights with regard to automated decision-making, they may contact an employee of the data controller at any time.

 

i Right to revoke consent

Any data subject has the right, as granted by the European guideline and regulation authority, to withdraw consent to the processing of personal data at any time.
Should the data subject wish to assert their right to revoke their consent, they may contact an employee of the data controller at any time.

 

8. Privacy policy on the implementation and use of Google Analytics (with the anonymisation function)

The controller has integrated Google Analytics (with the anonymisation function) into this website. Google Analytics is a web analytics service. Web analysis is the acquisition, collection and evaluation of data concerning the behaviour of the website visitors. Among other things, a web analysis service collects data about which website a data subject has accessed the current website from (so-called referrer), which sub pages of the website were accessed, or how often and for which length of time a sub-page was viewed. Web analysis is mainly used to optimise a website and for carrying out a cost-benefit analysis of internet advertising.
Google Analytics is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Below you will find an overview of the data that we process in this context:

 

Processed data:

Anonymised IP address, customer number, postcode, city, order data (Order ID, shopping cart value, product ID, order period, customer status), email address, cookie ID, browser information (regional settings, browser version, operating system, screen and browser resolution, device type, browser apps), information on your previously visited websites and/or ads

Transmission of data to a third-party country

Data processing by Google is usually carried out within the European Union. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.

Storage period:

26 months

Link to disable cookies

http://tools.google.com/dlpage/gaoptout?hl=de

For web analysis via Google Analytics, the controller uses the add-on “anonymizeIp”. By means of this add-on, the IP address of the internet connection of the data subject is shortened and made anonymous by Google if access to our websites is performed from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of Google Analytics is to analyse visitor flows to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us that show activities on our website and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are, has already been explained above. By setting the cookie, Google makes it possible to analyse the use of our website. Each time you access one of the individual pages of this website, which is operated by the controller, and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically induced by the relevant Google Analytics component to transmit data to Google for the purposes of online analysis. Within the scope of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses to trace the origin of visitors and the clicks which subsequently enables commission settlements (among other aspects).

The cookie is used to store personal information, such as the access time, the location from which access was gained and the frequency of visits to our website by the data subject. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.

The data subject can prevent our website from setting cookies at any time (as already mentioned above) by means of making the appropriate adjustments in his/her Internet browser settings and thus permanently object to the setting of cookies. Such a configuration of the internet browser settings would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser itself or other software programmes.

 

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics which relates to the use of this website, as well as to the processing of such data by Google. To do this, the data subject must download and install a browser add-on from the following link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics, via JavaScript, that no data or information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or by another person who has authorisation to do so, it is possible to reinstall or re-enable the browser add-on at a later time.

For more information and Google’s privacy policy, please visit https://policies.google.com/privacy?hl=de&gl=de and https://marketingplatform.google.com/about/analytics/terms/de/, as well as
http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de
Google Analytics is explained in more detail here: https://marketingplatform.google.com/about/.

 

9. Privacy policy on the implementation and use of Google AdWords

The controller has integrated Google AdWords into this website. Google AdWords is an internet advertising service that allows advertisers to place ads in both the Google search engine results and on the Google advertising network. Google AdWords allows advertisers to predefine specific keywords that allow advertisers to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, ads are distributed on topic relevant websites using an automatic algorithm and in accordance with the previously defined keywords.

Google AdWords is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our own website by way of displaying interest-relevant advertising on the websites of third party companies, in the search engine results of the Google search engine, and by displaying third-party advertising on our website.

If a data subject arrives at our website via a Google ad, Google stores a so called conversion cookie on the information technology system of the data subject. What cookies are, has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie shall be used to trace whether certain sub-pages have been viewed on our website, e.g. the shopping cart of an online shop. Through the conversion cookie, both we and Google can track whether a data subject, who came to our website via an AdWords ad, has for example completed or cancelled a purchase of goods.

The data and information collected by the conversion cookie are used by Google to create visitor statistics for our website. We use these visitor statistics to determine the total number of users that have been referred to us via AdWords ads, i.e. to determine the success or failure of each AdWords ad and to optimise our future AdWords ads. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Thus, whenever our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.

The data subject can prevent our website from setting cookies at any time (as already mentioned above) by means of making the appropriate adjustments in his/her Internet browser settings and thus permanently object to the setting of cookies. Such a configuration of the internet browser settings would also prevent Google from placing a conversion cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser itself or other software programmes.

Furthermore, the data subject has the option to object to interest related advertising from Google. To do this, the data subject must visit www.google.de/settings/ads from each of the internet browsers used and make the desired setting changes there.

For more information and the Google privacy policy, please visit https://policies.google.com/privacy?hl=de&gl=de.

10. Privacy policy for the implementation and use of Facebook pixel

We use the Facebook pixel on our website. To this end, we have implemented a code on our website. The Facebook pixel is an extract from a JavaScript code that loads a host of functions, which Facebook can use to track user actions, provided that you accessed our website via Facebook ads. If you purchase a product on our website, for example, the Facebook pixel is activated and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data, such as IP address, user ID) with the data attached to your Facebook account. This data is then deleted by Facebook. The data collected is anonymous and not visible to us, and may only be used in the context of ad placements. If you are a Facebook user and are signed in, visits to our website will automatically be assigned to your Facebook account.
We only want to show our services or products to those who are really interested. With the help of Facebook pixels, our advertising campaigns can be better coordinated to your needs and interests. In this way, Facebook users (provided that they have enabled personalised ads) will see suitable advertising. In addition, Facebook uses the data collected for analysis purposes and for its own ads.

Below you will find an overview of the data that we process in this context:

 

Third-party providers:

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

Processing purposes:

Collection of personal data for the analysis of customer behaviour on the website. The objective is the personalised playout of social media ads on Facebook. In addition, the tracking of personal data serves to measure the success of marketing campaigns.

Processed data:

IP address, data on website use (information on which ads you clicked on the website; period of time looking at products on the website, loading times on the website, browser and screen resolutions), postcode, device dates, end device, order data (order ID, shopping cart value, product ID, order period)

Transmission of data to a third-party country

Where necessary, the data processed by Facebook may be transmitted to countries outside the European Union, in particular to Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).

Storage period:

30 days

Link to disable cookies

https://www.facebook.com/settings/?tab=ads

Provided that you are signed in to Facebook, you may change your ads settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. In the event that you are not a Facebook user, you may, in principle, manage your usage-based online ads at http://www.youronlinechoices.com/de/praferenzmanagement/. There you are able to disable or enable providers.

Cookies are used by Facebook if you have a Facebook account, use a Facebook product (including Facebook websites and Facebook apps) or visit other websites or apps that are used by Facebook products or plugins.
Facebook uses cookies for the following purposes: Authentication, security and websites, as well as product integrity, ads, recommendations, insights and measurements, ad functions and services, Facebook performance, analysis and research. More information on the collection and use of data by Facebook cookies can be found in the cookie guidelines at: https://www.facebook.com/policies/cookies/.
Cookies are processed if you are generally on Facebook or an our Facebook websites. Please note that we do not have an influence either on the data collected and data processing operations, nor are we aware of the full scope of data collection, the processing purposes, the storage periods, deletions or the Facebook public cookie guidelines.

If you want to find out more about Facebook’s privacy policy, we recommend the company’s own privacy policy at https://www.facebook.com/policy.php or
https://www.facebook.com/about/privacy/. Further information on the use of Facebook can be found at: https://www.facebook.com/legal/terms

11. Data protection regulations for automatic, enhanced Facebook comparison

We have also enabled the automatic, enhanced comparison (English Automatic Advanced Matching) in the context of the Facebook pixel function. This pixel function allows us to send hashed emails, name, gender, city, state, postcode and date of birth or telephone number, as well as additional information, to Facebook, insofar as you have provided us with this data. Activating this allows us to adapt marketing campaigns on Facebook more precisely to those that are interested in our services or products.

12. Google Web Fonts

To ensure that fonts are presented as uniformly as possible, this website uses ‘web fonts’ which are made available by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). When you access a website, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
To do this, your browser must connect to Google’s servers. Google thus becomes aware that this web page was accessed via your IP address. We use Google Web Fonts in order to present our website in a uniform and appealing way. This constitutes a legitimate interest pursuant to Art. 6(1)(f) GDPR. If your browser does not support web fonts, a default font will be used by your computer.
You can find further information about Google Web Fonts under https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

13. Google reCAPTCHA

Our website uses Google reCAPTCHA to check and prevent automated servers (“bots”) from accessing and interacting with our website. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield https://www.privacyshield.gov/participant Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States.

This service allows Google to determine from which website your request has been sent and from which IP address the reCAPTCHA input box has been used. In addition to your IP address, Google may collect other information necessary to provide and guarantee this service.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar.

Google offers detailed information at https://policies.google.com/privacy?hl=en concerning the general handling of your user data.

14. Integration of Google Maps

On this website, we use Google Maps. This enables us to display interactive maps directly on our website and allows you to use the maps feature conveniently. By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the IP address, date and time of the request, time zone difference from Greenwich Mean Time (GMT), content of the request (concrete page), access status/HTTP status code, respective data volume transmitted, website, where the request is coming from, browser, operating system and its user interface, language and version of the browser software are transmitted. This takes place regardless of whether Google provides a user account that you are logged into, or if no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish this information to be associated with your Google profile, you must log out before enabling the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or needs-based design of its website. Such evaluation also takes place (even for users who are not logged in) for the purposes of providing customised advertising and to inform other social network users about activities on our website.

You have a right to object to the creation of these user profiles, but you must contact Google to exercise such rights.

For more information on the purpose and scope of the data collection and its processing by the plug-in provider, please refer to the privacy policies of the provider. You will also find further information there about your rights and configuration options for the protection of your privacy: http://www.google.de/intl/de/policies/privacy.
The legal basis for the processing of your data pursuant to Art. 6(1)(f) GDPR is the processing of your personal data in order to facilitate navigation to our company through the integration of Google Maps.

15. Use of Vimeo videos

Plugins of the video portal Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA are integrated on our website.
The legal basis for the use of Vimeo pursuant to Art. 6(1), pg. 1(f) GDPR is our legitimate interest in the optimisation and enhancement of the online service of our website and supply of an attractive offer for the user by embedding our content and services. You have the right to object to this at any time.
If you access a page of our website containing this plugin, your browser will establish a direct link to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser, which embeds it into the website. By integrating the plugin, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account, or are not currently logged in to Vimeo. This information (including your IP address) is sent directly by your browser to a Vimeo server in the USA, and stored there.
If you are logged into Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g. by pressing the start button on a video), this information will also be sent directly to a Vimeo server and stored there. For the purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your related rights and settings options for the protection of your privacy, please refer to the Vimeo Privacy Policy: https://vimeo.com/privacy
If you would not like Vimeo to associate the data collected during your visit to our website with your Vimeo account, you must log out of Vimeo before visiting our website.
The tracking tool Google Analytics is automatically integrated in Vimeo videos on our website. This consists of Vimeo’s own tracking, to which we have no access, and which cannot be influenced on our part.
Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable the analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States.
You may prevent the use of tracking cookies by Google Analytics by disabling the corresponding setting in your browser software; however, we would like to inform you that this may prevent you from experiencing the full functionality offered by this website. In addition, you can prevent Google from collecting the data on your use of the website (including your IP address) generated by the cookie, and also prevent the processing of this data by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively to the browser plugin, or within browsers on mobile devices, you can click the following link in order to set an opt-out cookie, which will prevent the subsequent collection of your personal data by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; to delete your cookies in this browser, you must click this link):

16. Use of SalesViewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

17. Legal basis of data processing

Art. 6(1)(a) GDPR serves as the Company’s legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfil a contract, of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in the case of enquiries concerning our products or services. If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured at our company premises and their name, age, health insurance data or other vital information would subsequently have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6(1)(d) GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds where processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a client of the data controller (Recital 47 sentence 2 GDPR).

18. Legitimate interests in processing tracked by the data controller or by a third party

Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to carry out our business in favour of the well being of all our employees and owners.

19. Period for which the personal data shall be stored

The criteria used to determine the retention period for personal data is the respective statutory retention period. After this period expires, the corresponding data shall be routinely erased, as long as it is no longer necessary for the performance or initiation of a contract.

20. Legal or contractual provisions for the supply of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for the data subject to provide us with personal data which we must subsequently process. The data subject is, for example, obligated to provide us with personal data when our company concludes a contract with them. The failure to provide personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. The employee shall explain to the data subject on a case-by-case basis whether personal data must be provided by law or contractually, or if it is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

21. Existence of automated decision making

As a responsible company, we do not use automatic decision- making or profiling.

22. Data security

We take all necessary precautions to protect your personal data. We secure our website and other systems with technical and organizational measures against the loss, destruction, access, modification or dissemination of your data by unauthorised persons. The transmission of your data is carried out in accordance with the browser used with 128-bit to 256-bit SSL encryption. This means therefore that the data cannot be read by outsiders. You can actively support us in our efforts to protect your data, by never disclosing your password and using a current browser that supports SSL encryption.
Despite regular checks and continuous improvement of our security measures, complete protection from any risks is not possible.